I've been investigating social media to get more use out of it and to my surprise, a few simple changes in my Twitter account has got me receiving unsolicited follows. That really a surprise because up until about a week ago, my Twitter account was kind of like my appendix: it's there but largely ignored.
What changes did I make? Mainly, I changed my profile to reflect what I'm about: that I am a writer of a fantasy series with a link to Smashwords in case they want to purchase a copy.
I also changed the background to include a custom image. This image is the cover of Aure the Topaz, my first novel, with the text of the short pitch over it. I don't think that has done anything however because you can't search on this image.
For each follow, I reciprocate with a follow of them and a thanks, tweeted directly to them. The end result of this is that more people see these posts since all my blog posts are automatically tweeted to my Twitter account.
So the reach of this blog is much broader than I realized. The odd part is that none of this generates sells for my novel. The reason I began investigating social media in the first place is to see how I might use it to generate sales of my novel. But there does not seems to be a correlation. Just because you've got followers and they read your posts don't mean they will buy your book.
This makes me think I'm doing something wrong or I'm missing a piece. Guess I've got to dig deeper into the murky depths of this technology.