I have been reading a book on web marketing to learn what I can do to promote my novel and boost sales. So far I've not learned that much, except that I'm probably not in touch with my target market though all the social media I use.
I tend to go find other writers on Facebook, in forums, and even this blog is targeted for writers. I need readers and more specifically, I need readers of fantasy novels. I had hoped the release of the Lord of the Rings movies would have sparked an interest in the genre the way Star Wars did for science-fiction. But I'm not sure that's happened.
I do have a few ideas of my own. One is to give away the first book in the series to generate interest. That's not something I'm going to do now since I've only completed one book so far but may be an option once Book 2 is available.
Another thought is to give the reader more information about the book on my web site. Currently, I only provide the back cover text. I'm thinking a slightly longer and more in-depth synopsis with links to sample chapters might help.
And I need to experiment. One of the things I've learned to promote my blog is to post in Facebook and change my status to reflect the current blog post. That seems to attract more people than having them completely unrelated. I discovered this by accident while experimenting with the medium.
The same is true for promoting my novel. I need to try different things and see what works.
So far not much has been successful so I need a way to reach readers that I've not tried yet.
I'll post more once my experiments are complete.