I don't suppose this comes as a shock to everyone but I suddenly realized that writing and selling novels is like owning a small business. I never really appreciated that until the other day. I was giving my web site an overall when this thought popped into my head.
I wish I had realized this sooner. I took no business courses in college. I have little knowledge of running a business. Still, I know a few things. For example, I know I need to advertise my work. That's what the web site is for. And the book trailer. And what my Facebook Fan Page is for.
It is not why I blog. That's to get my name out there. Name recognition is a little different. But I digress.
I suppose I should point out here that I don't have a book trailer yet. I did the storyboards for it the other day. The publisher liked it so we'll see what comes of that.
Like all businesses, I have inventory. At the moment, these come in the form of my published work. Since all my work is self-published, there is no warehouse with stories in it. However, that will change when the publisher prints my first novel.
I also have inventory of unpublished work. This ranges from work I'm holding for one reason or another to ideas that need developing.
And like all small business owner, I tend to mine on a regular basis. Whether I'm revising of scene, writing a new chapter, following people on Twitter, or considering how to market my book, it all contributes to the business in a small way.
Eventually it should all add up into sales. That's the hope and the goal but I can't be sure until the book is available for purchase.
Personally, I'm thinking that when the book trailer is posted, a lot more people will sit up and take notice. I certainly hope so.