I've come back from the farmer's market; I sold nothing... again. From that experience, and a little research, I see that a majority of people don't read books regularly. I just don't understand that. One person at the market admitted that to me and blamed his short attention span.
While it is true that our attention spans are growing shorter, thanks to technology, that's not the only culprit here. I say this because, among the people I talked to, and there were several, none of them were willing to buy from me and save money, even after I explained that I offer a large discount on the books.
What's up with that?
I just don't understand that behavior either.
Some people came with no money, or so they said, why would you do that if you are going to a farmer's market?
And the biggest thing I don't understand is how I'm going to convince anyone to buy my work despite all the marketing research I'm reading. Which means either I'm reading the wrong material or these marketing people don't know what they are talking about.